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Three weeks to go: best practice tips for your instant game

There are three weeks remaining in the Developer Circles Community Challenge! Submissions are due September 20 before 5pm EDT. (Find out what time that is in your city)

Start your submission now

Starting a submission is a good way to make sure that your project meets the requirements. There’s nothing worse than getting to the deadline, only to realize that you’re missing a key component. Remember: once you submit a project, you can keep editing it as needed at any time prior to the submission deadline. Need a primer on how the submission form works? Head over to our submission form tutorial

Prepare your video

Don’t forget: your submission must include a video showing your submission. Too often, participants leave this video to the last minute without realizing that it’s an important way to showcase your work for the judges. If you need some help getting started, check out our video-making tips!

Bonus Tech Tip: Five Best Practice Tips for Your Instant Game

At this point, you may be well on your way with your project for the 2019 Developer Circles Community Challenge, however, it is always good to have some best practice tips to strengthen your submission over the last few weeks!

There are over 2 Billion people connecting on Facebook each month. So what are the things you can do in your HTML5 Games to help people discover your games?

Find below the top five tips to help people find and love your games:

  • Build Social Games

Building games with deep social integrations leads to higher retention and virality, so ensuring your game is social is a critical first step to helping drive discovery of your games. Even if your game is largely built for solo play, think about how the game could be approached from a group play perspective, and how your game could work in Messenger threads of different sizes.

  • Leverage Game Updates

To take advantage of the social discoverability the platform provides, call updateAsync to inform Facebook of any relevant update that occurred in the game. Game Updates such as new friends invited to play, existing players challenged, friend's high score, or player's best high score can be used to generate messages that appear in Messenger conversations (also called Custom Updates), as well as updating content across Facebook. (Documentation: Custom Updates)

  • Share Meaningful Moments

When designing your game, define specific moments that give players a meaningful experience - for example, a feeling of personal accomplishment, an exquisite defeat by a friend, or a celebration of a team effort - and make sure to highlight these moments to the player along with an option to share them to Facebook or Messenger. Note: Incentivizing Shares is against Facebook Policy. You can reward both sharing users and friends joining who have received the shared content ONLY after they've started playing. (Documentation: Custom Sharing)

  • Build Your Community

To improve game discovery, cross-promote your games and engage your community on and off Facebook.

  1. Game-Switch API 
  2. Facebook Game Pages
  3. Deep Links
  • Grow Your Audience

You can find and acquire new players for your game through Acquisition Ads campaigns on Facebook and Messenger. You can run these campaigns directly from your Ads Manager. For further details, click here.

To read the full article on Instant Game best practices click here.  We can’t wait to see your project!


If you have any questions about the hackathon, please post on the discussion forum.